I recently saw a wonderful and inspiring video clip about The Living Bridge of Cherrapunji, a small town in the Meghalaya state of India.
It captures amazing scenery and a captivating human story. And yet, I think it also provides a great lesson in entrepreneurship.
I believe that entrepreneurs, who really want to make a difference in this world, should adopt the following attributes of “The Living Bridge”:
Solve a real critical problem or need that people have. Otherwise, they will not want your product, and will definitely not pay for it.
Build something that will live and grow for hundreds of years. Don’t aim for a quick exit. Have a vision of how your idea will change people’s lives even after you’re gone. Build it to last.
Do it for a greater cause than your own immediate gain – have a truly meaningful purpose that will inspire and motivate others to join and support your cause. To quote Steve Jobs: “We’re here to put a dent in the universe. Otherwise, why else even be here?”
Invest in the future of your community for generations to come. Be socially and environmentally responsible. Leave a legacy.
What living bridge are you building?