The living bridge -- A lesson in entrepreneurship. 4 important lessons for entrepreneurs who really want to make a difference in this world.

The Living Bridge – A Lesson in Entrepreneurship

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I recently saw a wonderful and inspiring video clip about The Living Bridge of Cherrapunji, a small town in the Meghalaya state of India.

It captures amazing scenery and a captivating human story. And yet, I think it also provides a great lesson in entrepreneurship.

I believe that entrepreneurs, who really want to make a difference in this world, should adopt the following attributes of “The Living Bridge”:

  • Solve a real critical problem or need that people have. Otherwise, they will not want your product, and will definitely not pay for it.

  • Build something that will live and grow for hundreds of years. Don’t aim for a quick exit. Have a vision of how your idea will change people’s lives even after you’re gone. Build it to last.

  •  Do it for a greater cause than your own immediate gain – have a truly meaningful purpose that will inspire and motivate others to join and support your cause. To quote Steve Jobs: We’re here to put a dent in the universe. Otherwise, why else even be here?”

  • Invest in the future of your community for generations to come. Be socially and environmentally responsible. Leave a legacy.

 

What living bridge are you building?

 

 
 
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