Raising money is the most critical task of a startup founder. It should be approached as a sales process. Starting with a list of target investors.

How to Select Your Target Investors

Raising money is probably the most critical, and challenging task of a startup founder. Many entrepreneurs view it as a necessary evil. That’s probably why crowd funding was formed. And while for some startups crowd funding is sufficient, for most startups it’s not yet relevant. Therefore, founders still need to raise money from investors. Unfortunately, […]

some valuable tips, based on extensive experience, on how to increase your startup's chances to raise money from investors.

How to Increase your Startup’s Chances to Raise Money

Perhaps the most critical and challenging element in building a startup company is securing its funding. The number one cause of premature death of startup companies is running out of money. Therefore, startups CEOs spend a big chunk of their time on fundraising. It is their highest priority, and seems like a never ending task. […]

reputation is your most valuable asset. It enables you to attract and retain the right customers, best people, and good investors.

Your Most Valuable Asset

“The purest treasure mortal times can afford is a spotless reputation.” –William Shakespeare.   I firmly believe that your personal reputation, as well as your company’s reputation is your most valuable asset. It enables you to attract and retain the right customers, best people, and good investors. That’s why you should vigilantly protect it and continuously work […]

Beware of the Trojan horse investor who's purpose is to take over the company and lead it in a direction that suits his own interests.

Beware of the Trojan Horse Investor

We are all familiar with the historic mythology of the Trojan Horse. Sadly, in recent years we’ve also been introduced to its contemporary version in the form of Trojans. These are malware programs containing malicious code that, when executed, carries out actions determined by the nature of the Trojan. They typically cause loss or theft of data, and possible […]