The coronavirus pandemic has abruptly disrupted the business models of many startups. Markets have collapsed, customers are changing their spending behavior, and suppliers are going out of business. As a result, your value proposition and business model may no longer be valid. So, to survive this crisis, companies need to quickly adapt to the new circumstances. They […]
How to select the best market for your company out of all the possible options. And what is the right set of criteria to use in making this crucial decision?