A useful criteria for how to select your target market, out of several potential options. What is the right criteria to use in making this crucial decision.

How to select your target market

How to select the best market for your company out of all the possible options. And what is the right set of criteria to use in making this crucial decision?

reputation is your most valuable asset. It enables you to attract and retain the right customers, best people, and good investors.

Your Most Valuable Asset

Reputation is your most valuable asset. It enables you to attract and retain the right customers, best people, and good investors. That’s why you should vigilantly protect it and continuously work on building it.