Raising money is the most critical task of a startup founder. It should be approached as a sales process. Starting with a list of target investors.

How to Select Your Target Investors

Raising money is probably the most critical, and challenging task of a startup founder. Many entrepreneurs view it as a necessary evil. That’s probably why crowd funding was formed. And while for some startups crowd funding is sufficient, for most startups it’s not yet relevant. Therefore, founders still need to raise money from investors. Unfortunately, […]

Startup competitions are popping up everywhere these days. The rewards are very tempting to startup companies. But, should you participate in them?

Should You Participate in These Startup Competitions

Startup competitions are popping up everywhere these days, like mushrooms after the rain. Startup companies are overwhelmed with the amount and variety of these contests. Some of these competitions offer monetary prizes, others offer exposure and connections to investors, and there are those who offer access to potential target customers. All of these rewards are […]

some valuable tips, based on extensive experience, on how to increase your startup's chances to raise money from investors.

How to Increase your Startup’s Chances to Raise Money

Perhaps the most critical and challenging element in building a startup company is securing its funding. The number one cause of premature death of startup companies is running out of money. Therefore, startups CEOs spend a big chunk of their time on fundraising. It is their highest priority, and seems like a never ending task. […]

Only the paranoid survive. And yet, these days no company cannot make it on its own. It must rely on its partners to provide value to its customers.

Only the Paranoid Survive. However…

Andy Grove, Intel’s legendary CEO, has famously coined the term: “Only the Paranoid Survive“. He referred it to several aspects of his professional and personal life experiences. In the business setting, he meant that a company that wishes to have long-term, sustainable success should never rest on it laurels. He argued that a company should constantly transform itself in order […]

4 attributes of a winning team. You need to have a team with the right combination of skills to match your goals and business model..

4 Attributes of a Winning Team

Ask any VC or technology investor and they will tell you that the success of a start-up is largely dependent on the quality of its founding team. And yet, what are the attributes of a winning team? Steve Blank defines a startup as “a temporary organization designed to search for a repeatable and scalable business model”. He further […]

Why you should not join that start-up. If you do, make sure you’re doing it for the right reasons, and realistic expectations.

Why You Should Not Join that Startup

Start-ups are in high demand these days. The much publicized and celebrated  exits of high profile companies, including Facebook, Instagram, and LinkedIn, has created a lot of attention and hype for technology start-up companies. Moreover, this perceived high success rate is not limited to Silicon Valley. It’s also happening in the NYC area, Israel, and other high-tech hotbeds around the world. […]

How can a small company win against much larger rivals? My answer is: It will need to leverage the advantages of a smaller, lighter, and fearless company.

How Can a Small Company Win Against Much Larger Rivals?

The story of David and Goliath has captivated the imagination of people since biblical times. It’s used as a metaphor of how a small, under-resourced competitor managed to defeat a significantly bigger and stronger rival. We often use it in sports, business, and politics, to list just a few. In my career, on more than one […]

Entrepreneurs and investors. I see it as a long-term partnership. And like any valuable relationship, it needs to be based on the right foundations.

Entrepreneurs and Investors: This Could Be the Beginning of a Beautiful Friendship

It’s no secret that many entrepreneurs and VCs have a love-hate relationship. Neither one cannot do without the other. And yet, each one resents their dependence on the other. I have a very different point of view on this relationship. I see it as a long-term partnership. And like any valuable and worthwhile relationship, this […]

a good go-to-market plan

The First Step to Market Adoption

One of the most critical challenges for start-up companies is getting their product to be successfully adopted in their target market. This is a significant challenge to any company. Especially, a new company with very limited resources and no brand recognition. In my experience, the first critical step to market adoption is identifying and winning […]

Reaching your target customers. This post presents 3 steps for reaching your target customers or audience to proliferate your new product, or idea.

3 Steps to Reaching Your Target Customers

I recently saw an inspirational TED talk by Sunjit ‘Bunker’ Roy, who is an educator and a social entrepreneur. He started what he calls the barefoot movement in India. It was later spread to other parts of the world including Afghanistan and Africa.   His primary idea was to create colleges for the poor in […]