Early adopters are critical to any company that introduces a new product or service. Therefore, identifying the right early adopters is an important element in the company’s business model and go-to-market strategy.
One of the most critical challenges for start-up companies is getting their product to be successfully adopted in their target market. This is a significant challenge to any company. Especially, a new company with very limited resources and no brand recognition. In my experience, the first critical step to market adoption is identifying and winning […]