Many early-stage startups face the same question: how much should you raise in our pre-seed round? The answer is: it depends. So, I’ve developed a short list of guiding questions that can help each company arrive at the amount that’s right for it.
Reputation is your most valuable asset. It enables you to attract and retain the right customers, best people, and good investors. That’s why you should vigilantly protect it and continuously work on building it.
Beware of the Trojan horse investor who’s purpose is to take over the company and lead it in a direction that suits his own interests.