The coronavirus pandemic has abruptly disrupted the business models of many startups. Markets have collapsed, customers are changing their spending behavior, and suppliers are going out of business. As a result, your value proposition and business model may no longer be valid. So, to survive this crisis, companies need to quickly adapt to the new circumstances. They […]
How to select your target market
How to select the best market for your company out of all the possible options. And what is the right set of criteria to use in making this crucial decision?