How to choose your early adopters

How to Choose the Right Early Adopters

Early adopters are critical to any company that introduces a new product or service. Therefore, identifying the right early adopters is an important element in the company’s business model and go-to-market strategy.

A useful criteria for how to select your target market, out of several potential options. What is the right criteria to use in making this crucial decision.

How to select your target market

Often startup companies develop a technology that has multiple applications and potential markets. Most entrepreneurs have learned that a startup company must focus on a single market, at least in its early stages. I would argue that this holds true for latter stages too.   Trying to address multiple markets, with conflicting customer needs, can spell […]

this posts provides useful advice and guidelines for entrepreneurs on how to plan and prepare the right budget for startups.

The Right Budget for Startups

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” (Dwight D. Eisenhower). Make no mistake, every company, or organization needs to develop a plan for how it intends to achieve its goals. Even though your plan is likely to be useless the moment you leave the building. Nevertheless, […]

This posts offers 3 business tips for small business entrepreneurs. It discusses the importance of a unique value proposition and a viable business model.

3 Business Tips for Small Business Entrepreneurs

This post was originally written for my wife’s blog addressing aspiring cake decorators. However, after I wrote it, I realized that it’s very relevant for any small business entrepreneur. So, I adapted it to address that broader audience. Some of my examples are taken from the world of cake decorators. And yet, they are still very relevant to […]

a good go-to-market plan

The First Step to Market Adoption

One of the most critical challenges for start-up companies is getting their product to be successfully adopted in their target market. This is a significant challenge to any company. Especially, a new company with very limited resources and no brand recognition. In my experience, the first critical step to market adoption is identifying and winning […]

Business plan lessons learned. This post discusses the purpose and value of a business plan, and the key questions that should be addressed in the plan.

Business Plan Lessons Learned – Part 1

In the course of my work with entrepreneurs and start-up teams I’m often asked about business plans. Do we really need one? What are the main topics? Should we do a detailed 30-page version, or is a PowerPoint presentation good enough? Even though many books, articles, and blogs have been written about business plans, I […]

3 key questions for a new start-up. Startups need to address these questions prior to raising money, or starting customer and product development efforts.

3 Key Questions for a New Start-up

When I work with entrepreneurs on developing their ideas, and starting their new ventures, I always start off with three main questions (and several other follow-on questions). Question 1: What problem or need are you trying to solve? First, a good idea must address a real problem or a need that people (or businesses) have. In […]