Sooner or later we all go through a crisis. This is true for any organization. So, you should have a solid crisis management procedure.
How to create a great elevator pitch
A great elevator pitch is a must-have in any entrepreneur’s toolbox. It’s extremely useful in both impromptu and planned encounters with investors, customers, and partners. Therefore, it’s critical that you learn how to create an effective elevator pitch for your startup, and for yourself. The purpose of an elevator pitch is to answer the basic […]
Helpers vs. Advisers
We can all use good advice. And we all need help. There are advisers and then there are helpers. And it’s important to distinguish those that can offer us good advice from those who can actually help us (helpers vs. advisers). This applies in every aspect of our lives. In particular, in entrepreneurship. I’m a […]
How to Find new Markets and Customers
The coronavirus pandemic has abruptly disrupted the business models of many startups. Markets have collapsed, customers are changing their spending behavior, and suppliers are going out of business. As a result, your value proposition and business model may no longer be valid. So, to survive this crisis, companies need to quickly adapt to the new circumstances. They […]
The 4 Why’s of the Investors Pitch
A great investors pitch is based on a story that captivates their imagination and moves them to take part in your endeavor.