old elevator floor indicator dial

How to create a great elevator pitch

A great elevator pitch is a must-have in any entrepreneur’s toolbox. It’s extremely useful in both impromptu and planned encounters with investors, customers, and partners. Therefore, it’s critical that you learn how to create an effective elevator pitch for your startup, and for yourself. The purpose of an elevator pitch is to answer the basic […]

Helpers vs. Advisers

Helpers vs. Advisers

We can all use good advice. And we all need help. There are advisers and then there are helpers. And it’s important to distinguish those that can offer us good advice from those who can actually help us (helpers vs. advisers). This applies in every aspect of our lives. In particular, in entrepreneurship. I’m a […]

how to find new markets and customers.

How to Find new Markets and Customers

The coronavirus pandemic has abruptly disrupted the business models of many startups. Markets have collapsed, customers are changing their spending behavior, and suppliers are going out of business. As a result, your value proposition and business model may no longer be valid. So, to survive this crisis, companies need to quickly adapt to the new circumstances. They […]